Yihao Classroom
The reasons for the loss of bakery customers are revealed!
Today, with the increasingly mature bakery marketing methods, our customers are still a very unstable group. How to improve customer loyalty is a problem that our bakery shop managers have been discussing. Changes in customers often mean changes and adjustments in a market, which can even cause a fatal blow to a local (regional) market. If you are the manager of a bakery shop, please keep your eyes open at the critical moment to prevent your customers from losing inadvertently and adversely affecting the market operation of the bakery shop.
There are several reasons for the loss of customers:
1. The turnover of bakery shop staff leads to the loss of customers. This is one of the important reasons for the loss of customers, especially the resignation of senior marketing management staff of bakery shops, which can easily lead to the loss of the corresponding customer base. Because of their professional characteristics, nowadays, bakery marketers are the largest and most unstable "mobile army" in every bakery shop. If they are not properly controlled, behind their loss, they are often accompanied by a large number of customers.
2. Competitors take away customers. In any industry, customers are limited after all, especially excellent customers are rare, so often excellent customers will naturally become the objects of competition for major bakery shops. Be careful, maybe your main competitor is now showing affection to your big customer, knowing it, and enticing it to profit, in order to lure him to abandon you and take another residence. Any bakery brand or bakery product must have weaknesses, and competitors in business wars are often the easiest to catch your weaknesses, and they will take advantage of the weaknesses when they have the opportunity.
3. The negligence of details makes the customer leave. The customer and the bakery shop are linked by a bond of interest, but emotion is also a very important link. The negligence of some detail departments often leads to the loss of customers.
4. The store bullied its customers, and customers could not bear the pressure. Shop bullying is a common phenomenon in bakery marketing. The harsh market policies of some famous bakery shops often make some small and medium customers overwhelmed and leave. Or the heart is in Cao Ying's heart, and he promotes the product with a certain resistance. When the right time is met, it will leave.
5. The unbalanced management of the bakery shop has caused small and medium customers to leave. Marketers know that "80% of sales come from 20% of customers." Many bakery shops have set up major customer management centers, and they are indifferent to small customers. Advertising and promotion policies are also inclined to large customers, causing many small customers to leave due to psychological imbalance. In fact, don’t underestimate the 20% baking sales volume of small customers. For example, a company with annual sales of 1 billion yuan, according to the calculation of the sales generated by its small customers is also 200 million, and the net profit margin earned from small customers is often Higher than major customers, it is definitely a fortune.
6. Natural loss. The loss of some customers is a natural loss, the management of the bakery is not standardized, the lack of communication with customers for a long time, or the customer changes careers.
Customers are the foundation and foundation of each of our cake shops. Without customers, there is no place for us to survive. Therefore, in our daily operations, we must attract new customers and maintain our old customers. Reduce customer churn!
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