Hardware Requirements for Opening a Store
1. Hardware Facilities
Opening a cake shop requires basic equipment. Generally, a small cake shop needs the following equipment: oven, bread proofing box, fermentation box, large and small mixers, sheeting machine, ice crusher, egg beater, cake molds, baking trays, refrigerator, display cabinet, refrigerator, operating table, cream machine, trolley, cash register, various molds, knives, small appliances and other raw materials.
2. Obtaining Business Licenses
To open a shop, you need to obtain licenses from several departments: apply for a business license from the Industrial and Commercial Bureau, a food hygiene license from the Health Bureau, register for tax payment and invoice issuance from the tax authorities, and staff members need to obtain health certificates from the disease prevention station.
Owner's Personal Abilities and Qualities
1. Owner's Job Responsibilities
1) Serve as the top manager of the store. Manage the daily operations of the store and achieve the company's economic targets.
2) Serve as the image representative of the store. As the owner of the store, you need to cultivate good relationships with various stakeholders, customers, and business partners in the region. The owner's every move and word represents the company's image and makes decisions on behalf of the company.
3) Handle coordination. When problems arise in the store, you should, as the store manager, coordinate them as soon as possible to restore smooth operations.
4) Serve as an information disseminator. Correctly and quickly convey market changes, store policies, plans, etc., to store employees.
5) Serve as a mentor. Guiding and educating store employees is an important responsibility of the owner. Therefore, if the store manager does not have this ability, they are not a qualified owner.
6) Ensure security. The owner must ensure the safety of all store assets.
7) Handle sales. The owner is also a salesperson in the store. They should understand the psychology and needs of customers to ensure that the store's products are marketable and sustainable.
8) Provide feedback on business information. The store owner should promptly feedback the situation and consumption trends in their region to the company so that the company can take appropriate measures in response to market changes.
2. Qualities the Owner Should Possess
1) The store manager should be a person who loves life and is full of zest for life. Chain stores, on the one hand, satisfy the daily consumption of the target customer group, and at the same time guide customers' trendy shopping. The purpose of this is not only to increase the store's sales but also to stabilize its customer base. Only by having rich life experiences can the store manager understand what customers need, under what circumstances customers buy what, and how to use it. All of this requires the operator to love life and have a lot of life experience.
2) The store manager should also have a keen business sense and certain analytical abilities, able to analyze the store's work priorities from numerous product sales data.
3) The store manager should also possess honest character, abundant love, and compassion. Honest character is the foundation of all abilities, while caring for employees is the most effective means of stimulating their enthusiasm and maintaining the store manager's authority.
4) The store manager needs to have organizational and leadership skills. Only in this way can the store manager undertake the responsibility of managing the store's daily operations and unite all store employees to achieve various economic targets.
5) The store manager should also have strong self-learning ability and interpersonal communication skills. The requirement for self-learning ability is because the industry is developing faster and faster, and there are many emerging concepts, methods, and equipment that need to be understood and learned, otherwise, they will be eliminated by the times. The store manager's strong interpersonal communication skills are to better handle internal and external, superior and subordinate relationships, and the store manager should also unreservedly impart their management knowledge and experience to other employees in the store to promote the overall quality and level of the store.
6) The store manager should also have good physical fitness. This seems funny, why does a store manager need to be physically fit? In fact, because the store manager's job is a hard job, requiring them to withstand long-term fatigue and full-load intensive work, so without a healthy physique is absolutely impossible.
3. Understand Industry Knowledge and Be a Knowledgeable Cake Shop Owner
As the saying goes, only insiders and experts can do this well. If you want to open a cake shop, the first and most important thing is the technical issue. Only when you have mastered sufficient relevant knowledge and technology can you comprehensively and systematically understand cake shops and then open one and manage it well. Technical knowledge is a prerequisite for making good products, and good products are the key to the success or failure of a cake shop.
There are different ways to solve production technology problems. At present, the most direct and quick way is to participate in learning at a baking training class. In the training class, teachers will unreservedly teach various popular bread, cake, and pastry making techniques, allowing you to become a qualified pastry chef in a short time. At the same time, you can also learn a lot about equipment and raw materials, allowing you to comprehensively understand the business you want to undertake.
Many cake failures are more or less due to the operator's lack of professional knowledge, because the lack of professional knowledge will lead to increased production costs and uncertain product quality, thus increasing your business risk. For example, if you have mastered enough knowledge, you will know what kind of equipment is needed, what tools to use, what kind of products to produce, and whether the products made by the pastry chefs are qualified, without having to over-rely on the pastry chefs for advice. You need to understand that, as the boss, our goal is to create the greatest value with the least input, while pastry chefs consider how to make their work easier and get the greatest benefit. In the past, many people who opened cake shops failed because they didn't understand professional knowledge and completely followed the advice of pastry chefs.
Therefore, if you want to open a bakery, you must have sufficient professional knowledge reserves. In addition to school learning, you also need to keep abreast of industry trends and ensure that you are at the forefront of technology, products, and marketing. Ordering books and magazines is a good choice, and you can also regularly participate in various demonstrations, exhibitions, and exhibitions organized by schools or raw material distributors to enrich your knowledge. Only by mastering knowledge can you master your career and achieve success.
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