Yihao Classroom
Baker's Future: Better off in established brands than starting your own business?
The domestic baking industry has undergone continuous updates, upgrading in all aspects from store decoration and globalized raw materials to talent requirements, and has reached a new stage. Many 90s apprentices who have just entered the industry are still full of fresh feelings about the industry, and have even begun to look forward to their entrepreneurial journey in a few years. But on closer thought, is future entrepreneurship really a good thing? The answer is not necessarily, and here's why.
As a qualified baker, in addition to meeting the standards of practical skills, you must also have your own insights into specialized techniques, achieving both internal and external cultivation, before you are qualified to teach apprentices. For all bakers, owning a shop of their own is a dream and a recognition of their profession. However, with the development of the industry, the requirements for entrepreneurship are getting higher and higher. After mastering the skills, there are still a series of problems to be solved:
First: the theme of the shop, that is, the style. Not only do you need to understand design, but you also need to put a lot of effort into interior decoration, allowing customers to see your philosophy through design.
Second: marketing, which in the simplest terms is sales. However, it is no longer the case that you can simply put products on the counter and sell them, or simply have a promotion during festivals. Unfortunately, consumers no longer accept this form. With the development of the industry, efforts must be made in marketing themes, and e-commerce is a new topic. The entire society will enter a comprehensive e-commerce era in 5 years, and marketing will undergo completely new changes at that time.
Third: products, that is, flagship products. With the acceleration of e-commerce and product globalization today, the speed of updates is getting faster and faster, requiring technicians to have a certain level of development and imitation capabilities, otherwise they will not be able to cope with the trend of product development.
Fourth: competition, that is, brand competition. In the domestic baking market, more and more foreign brands are joining the market competition. In the secondary market, you have to face old brands and their second-generation upgraded stores; in big cities, you not only have to face giant brand enterprises, but also world-class brands, and don't forget the DIY entrepreneurs.
Fifth: the most realistic issue is funding. The funds needed to open a shop, starting from decoration, equipment, raw materials, and labor, are all considerable sums. Even in the secondary county market, it is difficult to guarantee high returns on small investments.
These are just a few important factors. Do you think you can handle them all with ease? Of course, there are many more details that will not be listed one by one. Many people will say, is working for a brand company as a baker really the future they need? The answer is yes.
With the expansion and progress of the market, the company's requirements for technicians will also increase accordingly. They may even send technicians with excellent qualities to visit and learn from baking brands around the world. Furthermore, competition in baking is also a competition for talent, and salaries will be greatly improved. An annual salary of 500,000 is no longer a dream. From these two aspects alone, it is already much better than current external entrepreneurship, and it reduces many risks. If you can also represent the company to participate in competitions and win awards, that would be even better.
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Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
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Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)