Yihao Classroom
How can a new cake shop use creative marketing to attract customers?
Seeing friends around me resigning from their jobs and starting businesses, I felt a strong desire to do the same. I identified a market opportunity and opened a cake shop. However, in the initial stages, customer traffic was low. How can I attract more customers to my shop? Are there any creative ideas?
Expert Advice:
In places with high foot traffic, such as shopping malls and supermarkets, offering free samples using toothpicks is a good option. This increases brand awareness and allows customers to sample your products, encouraging in-store purchases. People usually go to malls and supermarkets to shop, so if the product tastes good and meets customer preferences, it usually leads to sales.
In addition to ensuring the quality and taste of the pastries, you can try making small cakes, packaging them with small store cards, and giving them away for free. The front of the card features images of the store and cakes, along with contact information. The back has a message like, "Please keep this card. On your next visit, we will offer you a 10% discount." However, a 10% discount may not be attractive; a "buy three, get one free" offer might be more appealing, attracting customers and increasing sales.
For a cake shop, besides taste, the most important aspects are service attitude and customer care. For example, offer a 30% discount to residents celebrating their birthday that day, upon presentation of their ID. Sacrificing some profit in the initial stages of promotion is worthwhile. This approach will gradually build a good reputation.
DIY cake shops have unique advantages. DIY fashion and creativity are popular among young people, who love to use the internet and social media. Targeted online activities can be very effective. For example, you could offer a free tasting event for couples, along with a complimentary chocolate. Family and children's activities are also important for DIY cake shops. Children love making cakes; it's fun and delicious. You can collaborate with kindergartens and primary schools to identify potential customers and cultivate them into paying customers.
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