Yihao Classroom
Cake shop internal and external management strategies, do you know?
Egg The cake industry is not simply about selling, advertising, promoting, and public relations; it also involves a series of planned and organized activities related to cake products and services that cake operators undertake to satisfy customers and achieve their business goals.
From an external perspective
First, be good at attracting repeat customers
Cake shop operations should focus on attracting repeat customers and letting them do free advertising for you. Generally, cake shops often give repeat customers a small discount, making them happy. Next time, they will come not alone but with a large group of people. I believe this is the effect every cake shop owner wants to see.
Second: Cake shops should do a good job in takeaway marketing.
The design, printing, and distribution of takeaway orders in cake shops must be of high quality. Poor design and printing give people the first impression that your cake shop or restaurant is not very distinctive, and customers will feel that you are perfunctory. When distributing takeaway orders, you should also choose the right address and target group. Don't give one to everyone who passes by; otherwise, your takeaway order will be meaningless. When delivering takeaways, you should also pay attention to your delivery range. If your cake shop is in Jinyi City, but the person ordering takeaway is in CBD, can you deliver it? ?
Third, cake shops should rely on the internet in their operations.
Cake shops can put information about your shop, specialty cakes, signature products, cake culture, shop environment, and even the source and invoices of raw materials online, allowing your customers to supervise you, giving them peace of mind, and thus gaining their trust and credibility.
From an internal perspective
First, Create unique features
Cake shops are not only places to enjoy casual snacks but also places to enjoy life. You need to pay attention to customer tastes; in other words, your cakes should have unique features. Give customers the feeling that they are not just eating cake but enjoying life. It's best if you can remember the various tastes of your customers and their preferences for cakes and desserts. If you do this, your business will gradually prosper.
Second, learn how to price
For the same cake, if your price is higher than other cake shops, even by one dollar, your business and interpersonal relationships may be greatly affected. Conversely, if your cake is one dollar cheaper than others, your reputation and impression in people's minds will be enhanced. Accordingly, your business will get better and better.
Third, the cake production speed should be fast
Imagine the cake production speed. If you go to a cake shop to buy a cake and it takes hours to order a cake, how would you feel? Therefore, the faster the cake production speed, the better.
Fourth, pay attention to environmental hygiene
If your cake shop is cleaner and tidier than other cake shops next to you, then your cake shop will be a highlight here, and customers will naturally enter your cake shop. Customers don't want to see garbage or other disgusting things while eating.
Fifth: Staff quality and service attitude.
Customers come to your cake shop to consume, perhaps because of this or that good thing. If your staff's quality or service attitude affects their mood, and they suffer a lot of grievances in your cake shop, then they will definitely not come back next time, and it will even affect their friends. In this way, your business will get worse and worse.
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