Yihao Classroom
Operation and training of bakery chain enterprises
The development of modern bakery chain enterprises depends largely on production, sales and product promotion. How to integrate the trinity, use it flexibly, and interlock with each other is an important issue faced by managers. Conversely, the more chain stores open, the less profit growth may be; the faster the development, the greater the risk of failure. Only by subdividing each link, conducting targeted training, and improving the work ability and personal qualities of employees at all levels, can it meet the requirements of future chain business management.
1. Responsibilities of the store manager and training The establishment and fulfillment of the responsibilities of the store manager are the core of the business philosophy. The responsibility is to improve the operating efficiency of the cake shop as the goal, ensure the quality of service and meet the needs of customers.
1. The store manager should be good at discovering outstanding talents, pay attention to the cultivation of good atmosphere of employees, and boost morale;
2. Learning management:
A. Set sales plans and short-term goals to improve performance: formulate daily, weekly, and monthly sales plans, and various preparations to ensure the realization of the plan;
B. Financial data and preliminary budget: including the supervision of daily production costs and turnover, changes in various product sales data and the use of various reports;
C. Be good at establishing a sales site (active sales), carry out an active sales strategy at an appropriate time, and attract customers' desire to buy;
D. Organize training activities on a regular or irregular basis, master marketing skills, personal etiquette and behavioral norms, basic product knowledge, conduct training on relevant subjects, and meet the job requirements of induction;
E. liaise with the headquarters and branches in a timely manner to understand various information and operating conditions of the opponent;
F. Formulate safety measures to prevent emergencies.
The above items are part of the work of the store manager. If the managerial level cadres' ability reaches a certain level, all branches can be integrated into the overall operation, giving play to the advantages of different consumer groups in their respective regions, and achieving the goal of increasing the overall economic benefit of the enterprise.
2. Product research and development The product research and development of a company largely depends on the existing purchasing power of consumers. The personnel engaged in product development, in addition to the main products of the company's overall operation, must be based on the consumption habits, consumption capacity and consumption level of the region. Even during peak consumption periods of the same product at different times of the day, careful investigations are carried out to guide production and adapt to market changes. The contents of product development are as follows:
1. According to the branch situation, describe the product structure, whether the price is reasonable, and how the product meets the attractive requirements;
2. Starting from the formula, make the product's flavor, taste, taste, shape, color, and formulate product production standards through repeated trial production, trial sales and evaluation;
3. The addition and subtraction of product cost and weight should be balanced with price as a lever to form variety;
4. Actively understand whether the customer's demand for the product is on quality, price, or both;
5. Grasp the time of product sales: promote and introduce daily sales peaks, adjust production time and technology, and ensure the freshness of products;
6. Determine the rationalization of production arrangements according to the production capacity, correct bad habits, and make the production process smooth;
7. The builder of the new product has the responsibility to participate in the promotion of the product, understand the market situation, and assist in formulating the promotion plan of the new product. Different customer groups have different specific promotion methods and methods for the product.
3. Cultivation of all-round talents If the production staff, sales staff, etc. are compared as a single entity, each individual is an independent part, the following phenomena will be formed in the entire enterprise, namely: production, sales, and promotion. It is difficult for an enterprise in this primitive state to play to its own advantages. The development of modern continuous marketing enterprises must enable the talents of the enterprise to continuously affect every related department, so that the enterprise is full of vitality and stamina.
What are the qualities of a versatile talent
1. Highly loyal to the company;
2. Good personal image and standard etiquette;
3. Use rich practical experience and product knowledge in promotion work;
4. Use business skills, have a wealth of knowledge, and handle daily work.
All-round talents are the professional backbone of the company. They cooperate with store managers and managers to participate in production management, and assist in regular primary training for general staff, analysis of participating events, and research on production development.
Enterprise competition, in the final analysis, is talent competition. Therefore, the company joins the training program for all-round talents, improves the training mechanism, improves the overall quality of employees, and truly puts people first, the company can develop further.
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WeChat Public Number
Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)