Yihao Classroom
Baker's future: Is it better to be in a branded enterprise than to start a business?
The domestic bakery industry has been constantly updated and upgraded from store decoration, raw material globalization, talent requirements... and other aspects, and has reached a new stage. Many post-90s apprentices who have just entered the industry are still full of freshness in the industry, and have even begun to look forward to the road of entrepreneurship in a few years, but think about it carefully, is the future entrepreneurship really a good thing? The answer is not necessarily, why do you say that.
As a qualified baker, in addition to reaching the standard of practical operation, he also needs to have his own insights into the special technology, and he has the qualifications to teach apprentices if he has achieved both internal and external training. For all bakers, having a shop of their own is a dream and a recognition of their profession. However, with the development of the industry, the requirements for entrepreneurship are getting higher and higher, and there are a series of problems to be solved after the technology passes:
First: The theme of the shop, that is, the style. You must not only understand the design, but also make a good effort in the interior decoration, so that customers can see your ideas through design.
Second: Marketing, from the simplest level is sales. But at present, it is no longer to put the products on the counter and sell them, or to make any promotion on the festival. Unfortunately, consumers do not accept this form. With the development of the industry, efforts will be made on marketing themes. E-commerce is a new topic. The entire society will enter the era of comprehensive e-commerce in 5 years, and marketing will undergo brand-new changes.
Third: The product is the leading product. With the acceleration of e-commerce, in today's product globalization, the update speed is getting faster and faster, and the development and imitation ability of technicians is required to reach a certain height, otherwise it will not be able to cope with the trend of product development.
Fourth: Competition is brand competition. In the domestic baking market, more and more foreign brands have joined the market competition. From the secondary market, you have to face old brands and its second-generation upgraded stores; in big cities, you only have to face giant brand companies. We must also face world-class brands, and don't forget that there are DIY entrepreneurs.
Fifth: The most realistic problem funding. The capital required to set up a shop starts with a large amount of investment in decoration, equipment, raw materials, and labor. Even the secondary county market cannot guarantee large returns on small investments.
The above are just a few important factors. Do you think you can handle it easily? Of course, there are many details, so I won’t list them here. Many people will say that working in a branded company is really the future they need? The answer is yes.
As the market expands and progresses, companies’ requirements for technicians will increase accordingly, and even send excellent technicians to baking brands around the world to visit and learn. The competition of baking is also the competition of talents, and the treatment will be greatly improved. Increasing the annual salary of 500,000 is no longer a dream. From these two aspects alone, it is much better than starting a business abroad, and it also reduces a lot of risks. If it can represent the company to participate in the competition, it would be even better.
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Shandong Yihao Food Co., Ltd
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