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Three taboos in naming a cake shop

Release time:

2015-03-24

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Abstract

As the bakery industry grows day by day, more and more people are involved in the bakery circle. Among them, shops are springing up like bamboo shoots. How can so many bakery shops be unique and make their own shops stand out from the rest? It wasn't until the shop opened that I realized how important a name is!

As the bakery industry grows day by day, more and more people are involved in the bakery circle. Among them, shops are springing up like bamboo shoots. How can so many bakery shops be unique and make their own shops stand out from the rest? It wasn't until the shop opened that I realized how important a name is! As long as we avoid the three taboos that the editor said about naming the store, the name we chose is also great. Come take a look.

1. Avoid using partial words

Trademark names are for consumers to call, and should have taken into account the popularization of words. However, it is a pity that some trademarks also have some very serious problems in naming and using words.

A certain cake shop uses his child's name as the name of the shop. It was good, but it was too "unique". Not to mention that ordinary farmers and citizens don't know such trademarks. I am afraid that even teachers in universities may not know them. It is hard for us to imagine that this store will be famous far and wide.

2. Avoid using bad words

Unlucky meaning is a taboo in commercial naming.

Because it not only causes bad associations with the owner of the name, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, an enterprise, or a commodity, and even politics will be affected. On February 18, 1987, "Reference News" reprinted a news titled "Auspiciousness, the Governor's Name Correction: The Hong Kong Government and London announced to the time that the 27th Governor of Hong Kong, Sir Wei Dewei, will be renamed Wilson Wilson. He arrived in Hong Kong on the afternoon of April 19 to take up his new post. He accompanied him to Hong Kong including his wife and 18-year-old son. The new governor of Hong Kong, who turned 52 on Valentine's Day, was pronounced "Wei Dewei" according to the Mandarin pronunciation, and was criticized by many Hong Kong people for changing her name: Wei and Wei Shuanggui are out of the ordinary, Wei sounds dangerous, and symbolizes unlucky. The new governor therefore decided to adopt the name change proposal based on the opinions provided by the Hong Kong government. The spokesperson of the Hong Kong Government explained that the use of the new name is mainly because the Cantonese pronunciation is closer to his English name. The name Wilson Wilson stands for trust and defense, and Yi also refers to being full of energy. Unbelievably, the bad name is actually related to whether people accept an official or not, which shows the great impact.

Three, avoid unreadable

The names of enterprises and brand names have the functions of indicating the nature of the enterprise and suggesting the functions of the products, and require strong readability.

For example, according to the "Guangming Daily", there is a famous restaurant in Lanxi City, Zhejiang Province, and they first gave themselves a meaningful name "Chishi Chengyang". However, after the brand was put out, no one understood it, and the owner quickly added the Lanxi City Enterprise Culture Service Agency brand to supplement it. What is meant by turning a stone into a sheep? According to the ancient book "The Legend of Immortals", it is said in ancient times that Huang Chuping, herding sheep, met Taoists and brought them to the Jinhua Mountain stone chamber. His brother started looking for it at first, but saw white stones. In the beginning, all stones become sheep. A small shop facing the public service, its name contains such a mysterious allusion, no wonder people can't understand it. The same is the Mingguan, Nianminglu and Zhengmingzhai are popular and intriguing. The name of the store itself is an excellent advertisement.

It's politics and allusions. In fact, the editor mainly wants everyone to have a good understanding of naming. It is our pursuit that the name implies auspiciousness. Don't go against your wish in pursuit of uniqueness.

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