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Still having a headache because the product cannot be sold out?

Release time:

2016-04-21

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Abstract

The above is a conversation between a salesperson of a bakery and a customer. I believe that the bosses have encountered such a similar situation. It coincides with a certain period of time that a certain product is always in short supply, and I have done product planning, but the effect is not great.

——"Sorry, our shredded bags are sold out today, you can choose other products~"

——"Forget it, I'll come back another day."

 

　　 The above is a conversation between a salesperson of a bakery and a customer. I believe that the bosses have encountered such a similar situation. It coincides with a certain period of time that a certain product is always in short supply, and I have done product planning, but the effect is not great. In addition, many cake shops still have a daily surplus of products, which has caused unnecessary losses to the cake shop-greater than the loss caused by the short supply of products! What can we do to effectively solve the above problems and sell products reasonably and effectively?

Suggestion: pay more attention to the passenger flow in different time periods and which products are most popular in a certain time period. Next, let's talk about the specific measures:

 

Push different products in different time periods

　　 Every bakery will have several hot-selling products, such as ham bread, which is moderately sweet and salty. The peak period of work at 8:30 in the morning is the prime time to sell ham bread. Why? ——Buns and sandwiches are tired of eating, office workers prefer delicious and convenient bread, and ham bread is a representative of them. Around five in the afternoon is the prime time to sell strawberry cakes-elementary school students are over and parents will buy something to eat for their children. Strawberry cakes are popular with children for their small and lovely appearance and sweet and sour taste.

　　 Bakery knows this situation and can make timely adjustments. The ham bread will be served at about 7:50 and the strawberry cake will be served at about 4:30 in the afternoon. The amount can be 30% more than usual to meet consumer needs.

 

Salesperson's speech adjustment

According to the best-selling products in different time periods, adjust the words-for example, at 8 o'clock in the morning, the salesperson who greets the guests at the door can add a sentence after the welcome to XX (cake house): fresh and soft ham bread Just out of the oven, it tastes the best within 15 minutes~

　　 Same as above, at about 5 o'clock in the afternoon, you can say to customers: Fresh strawberries just delivered this morning, welcome to buy sweet and sour strawberry cake~

　　 Warm reminder: Every bakery has different situations, so product promotion and language skills adjustments should be made according to the specific situation of your bakery. Store managers can determine the product and quantity that should be delivered next week by recording the difference between the day and the day, the week and the week; adjust the stock according to the best-selling product in the time period to avoid the phenomenon of insufficient supply/oversupply, and at the same time It also increased sales for the cake shop and maximized profits.

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