Yihao Classroom
How can baking businesses become profitable? How can they overcome the bottleneck of low profits and achieve growth? How can they build their core competitiveness?
Yihao Oils and Fats specializes in the production of puff pastry shortening, specialty oils and fats, baking oils and fats, and artificial butter, with over a dozen product series including Yihao Premium Yellow Butter, Superior Yellow Butter, Premium Anhydrous Puff Pastry Shortening, Superior Anhydrous Puff Pastry Shortening, Supreme Butter, and Supreme Puff Pastry Shortening. As a baking oils and fats company, how to develop marketing strategies is a key concern. Let's explore how baking companies can achieve profitability and growth.
Currently, the homogenization of baking products in China is becoming increasingly severe, extending from product homogenization to marketing homogenization, management homogenization, and even strategic homogenization. Simple differentiation is no longer sufficient for companies to escape the vicious cycle of comprehensive homogenization. How can baking companies achieve profitability? How can they overcome the bottleneck of low profits and achieve sustainable development? How can they improve their sustainable profit model and build core competitiveness?
1. Differentiated Branding. Competition in the domestic baking market has long been stuck at a low level, mainly in two aspects. Firstly, there is a lack of brand operation, with the market being divided among numerous small and medium-sized brands, and different levels of brands occupying different market segments. Secondly, companies have a weak awareness of branding, believing that designing and registering a trademark, or creating fancy packaging for products, constitutes branding. This "ignorance" of branding is the root cause of the backward development, narrow profit margins, and customer loss of domestic baking companies.
2. Competition among baking brands mainly manifests in product quality, distribution channels, price, and taste, ultimately a competition for consumers. Under current market conditions, consumers' rationality is increasingly infused with emotional factors, with emotional consumption playing a larger role. Customer needs are increasingly diversified and personalized. Relying solely on product quality and specifications is no longer enough to attract customers. Consumers are starting to value brands, design, and experience, judging more on "like" or "dislike" rather than "good" or "bad." Brands guide emotional consumption, representing intangible assets of trust, loyalty, satisfaction, and value.
3. Core Competence. Competition in the domestic baking market tests not only the ability to differentiate brands but also the ability to establish unique core competencies, possess independent intellectual property rights, and achieve industrial upgrading.
A major trend in baked goods is health and natural ingredients. As people's dietary concepts mature, pursuing health and natural ingredients has become a fashion and a scientific lifestyle. More and more people value health, with low sugar, low fat, and natural, pollution-free ingredients being new requirements for baked goods. Healthy and natural baked goods meet this demand and represent the current and future development trend. However, this cannot be achieved through advertising alone. It requires companies to use internal controllable factors to influence the external environment. This necessitates solid R&D work, gradually eliminating low-end, low-nutrition products, and transforming technological applications into marketing support. The entire processing process, from raw materials to finished products, should be transparent, which can serve as free advertising. Companies can use their unique core intellectual property rights to meet various market challenges.
4. Market-Oriented R&D. Market conditions are ever-changing, and many factors are difficult to grasp and control. In-depth market research is essential for formulating effective sales and marketing strategies. Market-oriented R&D is the process of obtaining market information, allocating resources rationally, and providing technical and product support. The most fundamental principle of marketing is to prioritize customer needs. Discovering, researching, meeting, and leading the next demand constitutes the three steps of market-oriented R&D.
The purpose of developing new products is to create markets. A superior market perspective is needed to choose the right path. Instead of passively adapting to the market, companies should actively meet market challenges, discover potential markets, and create new ones. The key to success in the baking market lies in a company's ability to understand its development direction and leverage its resources and core competencies to develop unique products, achieve value monopoly, and lead the market.
Latest developments
WeChat Public Number
Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)