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Operation and training of a pie shop chain enterprise

Release time:

2014-11-14

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Abstract

The development of modern bakery chain enterprises largely depends on production, sales, and product promotion. How to integrate these three aspects flexibly and interlockingly is an important issue facing managers. Conversely, the more chain stores opened, the less likely the profit margin will increase; the faster the development, the greater the risk of failure. Only by subdividing each link, conducting targeted training, and improving the work ability and personal qualities of employees at all levels can we adapt to the future management requirements of chain enterprises. Only by subdividing each link, conducting targeted training, and improving the work ability and personal qualities of employees at all levels can we adapt to the future management requirements of chain enterprises.
I. Responsibilities and Training of Store Managers The establishment and fulfillment of the store manager's responsibilities are the core of the business philosophy. The responsibilities are aimed at improving the operating efficiency of the bakery, ensuring service quality, and meeting customer needs.
1. Store managers should be good at discovering excellent talents, paying attention to cultivating a good atmosphere among employees, and boosting morale;
2. Learning Management Aspects:
A. Setting sales plans and short-term goals to improve performance: Formulating daily, weekly, and monthly sales plans, and ensuring all preparatory work for achieving the plans; Various preparatory work for achieving the plans;
B. Financial data and preliminary budget: Including daily production costs and turnover, Changes in sales data of various products and Supervision of the use of various reports;
C. Good at establishing sales scenes (proactive sales) At appropriate times, implement proactive sales strategies to attract customers' Purchasing desires;
D. Regular or irregular training activities to master marketing skills, personal etiquette and behavioral norms, basic product knowledge, Conduct training on relevant subjects to meet the job requirements;
E. Maintain timely communication between headquarters and branches, understanding competitors' information and operating conditions;
F. Develop safety measures to prevent unexpected events.
The above points are part of the store manager's work. If the store manager's ability reaches a certain level, all branches can Be integrated into the overall operation, Leveraging the advantages of different consumer groups in different regions, Achieving the goal of overall economic growth for the enterprise.
II. Product Development The company's product development largely depends on consumers' existing purchasing power, Personnel engaged in product development, In addition to the company's Main products, must conduct detailed investigations based on the consumption habits, consumption capacity, and consumption level of the region, and even the consumption peak periods of the same product at different times of the same day, to guide production and adapt to market changes. The content of product development includes the following points: Conduct detailed investigations to guide production and adapt to market changes. The content of product development includes the following points: The content of product development includes the following points:
1. According to the situation of the branches, describe the product structure, whether the price is reasonable, and how the product meets the attractive requirements;
2. Starting from the formula, the flavor, taste, texture, shape, and color of the product are repeatedly tested, trial-sold, and evaluated to formulate product production standards; Repeatedly tested, trial-sold, and evaluated to formulate product production standards;
3. The addition and subtraction of product cost and weight should be balanced using price as a lever to form product diversification;
4. Actively understand whether customer needs for products focus on quality, price, or both;
5. Grasp the sales time of products: Promote and introduce products during daily sales peaks, adjust production time and processes to ensure Product freshness;
6. Determine reasonable production arrangements based on production capacity, correct bad habits, and make the production process smooth;
7. Developers of new products have the responsibility to participate in the promotion of the product and understand the market situation, Assist in formulating new product Promotion plans. Different customer groups have different specific promotion methods.
III. Cultivating All-Round Talents If production personnel, sales personnel, etc., are compared to individual entities, each entity is an independent part, then the entire enterprise forms the following phenomenon: production, sales, and promotion. Such a primitive enterprise is difficult to leverage its own advantages. The development of modern chain enterprises requires that the enterprise's talents continuously contribute to each related department, making the enterprise full of vitality and potential. Such a primitive enterprise is difficult to leverage its own advantages. The development of modern chain enterprises requires that the enterprise's talents continuously contribute to each related department, making the enterprise full of vitality and potential. Making the enterprise full of vitality and potential.
What qualities do all-round talents possess?
1. High loyalty to the company;
2. Good personal image and standard etiquette;
3. Applying rich practical experience and product knowledge in promotion work;
4. Using business skills, possessing a rich knowledge base, and handling daily work.
All-round talents are the professional backbone of the enterprise, cooperating with store managers and managers to participate in production management, assisting in regular initial training of general employees, Participating in event analysis and production development research.
Enterprise competition, Ultimately boils down to talent competition. Therefore, enterprises should participate in the training plan for all-round talents, Improve the training mechanism, Improve the overall quality of employees, truly put people first, and the enterprise can further develop.

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