Yihao Classroom
How to build intangible value for a bakery?
Brands add intangible value to the tangible value of baked goods in various ways. Don't underestimate your brand. Intangible value and tangible value coexist. It is built upon the material functions of baked goods, creating a spiritual enjoyment for customers.
Without considering brand effects, the tangible value of baked goods with the same or similar functions and quality is similar. However, once a brand label is attached, the price of baked goods is completely different. This difference in revenue is the added value created by the brand's effect.
Many people, due to different levels of consumer needs, have different opinions on the value of the same or similar baked goods. This difference in opinion is the intangible value brought by brand added value, which can be summarized into the following categories:
Spiritual satisfaction
Customers purchase various branded baked goods to satisfy their spiritual enjoyment, to highlight their wealth and status, to express individuality and fashion, or to gain respect and admiration from others, thus obtaining spiritual pleasure and satisfaction. The price of these baked goods and their original purpose are no longer the primary factors considered.
High-quality service
Customers are generally willing to buy branded baked goods as long as they can afford them, and an important reason is the service that the brand provides. In fact, customers are paying for their service, and they choose the brand because of its service. For producers and operators, providing good service has become an important means of converting brand added value into actual profit.
Guiding consumer behavior
Due to information asymmetry and limitations in their own abilities or energy, customers cannot conduct comprehensive research and judgment on the price and performance of various baked goods. Brands can guide them to purchase the baked goods they need, reducing the risk of purchasing behavior and making purchasing decisions faster and more efficient.
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Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)