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A bakery sells more than just products

Release time:

2015-04-08

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Abstract

Simply having fresh and delicious products is far from enough to impress people. So besides products, what else can we sell? Today, I'll briefly talk about what we're actually selling when we sell products. In the early stages of store preparation, the most important thing is to choose a valuable location. The business of a bakery is largely affected by the location, and the quality of the location is directly related to the store's business. Therefore, having an excellent location can be a major reason for opening a cake shop.

　　Simply having fresh and delicious products is far from enough to win people over. So, besides products, what else can we sell? Today, I'll briefly discuss what we're actually selling when we sell products.

　　1. Selling Location

　　In the early stages of store preparation, selecting a valuable location is paramount. The bakery business is largely affected by location, and the quality of the location is directly related to the store's business. Therefore, having an excellent location can be a major reason for opening a cake shop.

　　2. Selling Decoration

　　Customers come to the store to buy things, not only for the delicious food, but also often attracted by the upscale or exquisite decoration, willing to stay longer in the store. More and more customers are beginning to value the shopping process, or even the feeling during the shopping process. The on-site decoration level of the bakery franchise store directly affects the customer's feelings.

　　3. Selling Service

　　Western marketing has always emphasized treating customers like gods, using service to retain customers, and making up for the shortcomings of the product and price themselves. High-quality and enthusiastic service can make customers feel comfortable and eliminate many unpleasant emotions. Therefore, wholeheartedly serving customers, paying attention to their needs, and giving them satisfying baking food enjoyment will naturally make customers automatically become long-term customers.

　　4. Selling Activities

　　If a cake shop wants to seize a more advantageous market share, it needs to regularly carry out market promotional activities, such as storewide discounts, buy-one-get-one-free offers, and voucher exchanges. Although most promotional activities are similar for bakery franchise stores and may not have much novelty, if no promotional activities are held, the possibility of attracting customers to buy will automatically decrease.

　　If you want to obtain more information and learn more about bakery operations, remember to click on us. Through online and offline exchange activities, we will bring you more information about bakery operations. On the baking journey, Yihou accompanies you all the way.

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