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How to effectively market a cake shop in the summer
Summer is the season that every cake shop dreads. These three months are the slowest of the year, causing headaches for every business owner. How to make a cake shop boom in the summer is a serious issue that every shop owner urgently needs to consider. Below are some strategies!
One, Change your products In summer, people's eating habits change. They sweat a lot and are less likely to consume excessive sugar, while baked goods are inherently high in sugar. Therefore, adjustments to product variety are necessary. Low-sugar products will be very popular with customers. People generally lack water in the summer, so hydration is a necessity for everyone. Offering unique drinks in your shop will increase sales. If you think your shop is too small to accommodate much equipment, you can buy some tubs of ice cream and an ice cream scoop to make delicious ice cream balls, a favorite for many. For a higher-end option, add chocolate inserts—they look and taste great, appealing to many children and young women. When customers are happy, your business will naturally boom.
Two, Develop the delivery market Traditional bakeries may not offer delivery, but this is a misconception. Delivery significantly boosts sales. During the day, target tea houses and mahjong parlors. When the shop is not busy, send employees to negotiate deals; offer incentives for successful negotiations. Delivery drivers can also receive bonuses, motivating employees and maximizing overall profits. In the evening, explore the KTV cake market. Find nearby large KTVs and speak to the front desk managers. Negotiate commissions, requiring one-hour advance orders. KTV customers generally spend more, so don't price cakes too low. Create a cake catalog for the KTVs, allowing customers to choose from various styles. Avoid cakes smaller than 10 inches for higher profit margins. Cake shop owners should try this; it will yield results.
Three, Utilize group buying websites Establish long-term partnerships with Meituan, Nuomi, Dianping, and Gaopeng. Although prices may be lower, the volume will increase, generating profits. Some cake shop owners are still traditional and avoid online platforms, which is a mistake. The baking industry is popular among young people, who search online. Ignoring this aspect will hinder long-term success. If you lack the skills, ask a friend for help; it's easy to learn. These efforts will bring returns. Many people use WeChat; your employees likely do too. Promote your shop's products through WeChat to reach more customers. You won't have to worry about a lack of business.
Times are changing. We must break away from traditional thinking and seek new breakthroughs. If you are willing to change, you will find new profit growth points. Although there will be difficulties, breakthroughs are always possible. I hope that those who want to run successful bakeries can gain some insights from this, and your bakery will surely thrive.
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Category: A Tip
Keywords for this information: Cake shop marketing
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