Yihao Classroom
Top 5 Marketing Mistakes Made by Baking Businesses—Are You Guilty?
The Internet Age
The success or failure of marketing is closely related to the survival and development of bakery enterprises. Successful marketing can expand and grow bakery businesses, while unsuccessful marketing can lead to difficulties and even the demise of bakery enterprises. Following the trends of the times, bakery owners are increasingly focusing on marketing strategies. However, many problems have also arisen in marketing. After interviewing numerous bakery enterprises, Yihao editors have discovered the following five common mistakes that owners should avoid.
Some bakery enterprises have fallen into a marketing misconception, prioritizing marketing as the key to survival while neglecting the product itself. While this may attract a large number of consumers in the short term, it is not helpful for the long-term development of the enterprise. Ultimately, bakery shops rely on their products; it is the products and services that retain customers.
Improvement Measures: While marketing, ensure the quality of the product itself; don't just rely on gimmicks without real substance.
Profit maximization is a goal of marketing, but not the only one. High profits may lead to rapid development in the short term, but the development of a bakery enterprise is a long-term process. Bakery owners should also pay attention to using marketing activities to consolidate the enterprise's position in the minds of consumers, enhance brand loyalty, and improve the enterprise's service system.
Improvement Measures: While pursuing profits, focus on brand building and improving the enterprise's service system.
In today's transparent information age, price wars are inevitable. When competitors lower prices, businesses are forced to follow suit to avoid being squeezed out of the market. This vicious competition can overwhelm small and medium-sized bakeries, leading to closures. So what should be done?
Improvement Measures: Employ hunger marketing strategies, launch unique products, increase product value, or improve service quality.
With the development of information technology, marketing methods are constantly innovating. Some bakery marketing plans are too simplistic, resulting in insignificant results and failing to achieve expectations. Only by rationally utilizing the advantages of various marketing methods and achieving complementarity can the overall marketing campaign achieve unexpected results.
Improvement Measures: Utilize new media and employ multiple marketing methods for success.
When targeting a highly segmented market, you must ensure that these very few customers can frequently consume or use your bakery products or services. In other words, the consumption volume of these few customers must be substantial. Otherwise, no matter how precise the positioning, it won't generate much profit.
Improvement Measures: The bakery industry is already segmented; avoid over-segmenting the market.
After interviewing numerous bakery enterprises, Yihao editors have found that the mistakes made in marketing are varied, but the five mistakes discussed today are the most common and have the greatest impact on bakery enterprises. We hope that owners will pay more attention to them. For more information on marketing management, please visit the Yihao WeChat public platform.
Category: Teach You a Trick
Keywords for this information:
Latest developments
WeChat Public Number
Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)