Yihao Classroom
Essential playlist for bakeries
KFC once issued an interesting job posting: Asia-Pacific Music Market Manager. This 400,000 annual salary position, however, seemed to have a very simple main job description: positioning the music style of KFC stores across the Asia-Pacific region, down to the different music styles for different times, regions, and locations.
Why would a fast-food company spend so much money and effort on music?
It turns out that through long-term operations, KFC discovered that when customers eat, if the music is noisy, vulgar, or even sad and doesn't match the dining environment, they will show signs of irritability. However, when playing cheerful and refreshing music, customers are generally in a happy mood, their reputation improves, they feel the dining environment is great, and business improves significantly! Therefore, hiring a music director with a 400,000 annual salary is not about being rich and willful, but about using music marketing to achieve the following goals:
First, attract customers into the store and stimulate consumption.
Someone once conducted a study. At a booth selling German and French wines, when French accordion music was played first, the sales of French wine increased significantly. Subsequently, when German music was played, the sales of German wine increased by double. This shows that music can indeed influence people's purchasing preferences. To attract customers into a cake shop, in addition to visual appeal, auditory stimulation—music—is also needed to attract attention and stimulate the desire to consume.
Second, make customers associate your brand with the music they hear.
Music and brand image are often linked. As long as the lyrics and melody match the bakery's atmosphere and are highly related to the products, it is easy to convey the brand image to customers. For example, as soon as the music "Drink Opao Fruit Milk, Embrace Health" plays, it immediately reminds people of the sweet and sour Opao Fruit Milk, and it once became a melody widely circulated among consumers, making consumers firmly remember the brand and leaving a deep impression.
Finally, create an atmosphere and enhance customer identification.
Different music can create different atmospheres. For example, playing "Blue and White Porcelain" on a rainy day will make the shop's environment more poetic. Combining concepts into music will make it easier for consumers to accept. For example, after Mayday endorsed the Full-of-Blessings instant noodles and sang the theme song "Young People Should Have the Right Taste," it gained psychological recognition from many young consumers, and the sound naturally translated into the most crucial profit.
Different music can create different atmospheres. For example, playing "Blue and White Porcelain" on a rainy day will make the shop's environment more poetic. Combining concepts into music will make it easier for consumers to accept. For example, after Mayday endorsed the Full-of-Blessings instant noodles and sang the theme song "Young People Should Have the Right Taste," it gained psychological recognition from many young consumers, and the sound naturally translated into the most crucial profit.
What songs are suitable for cake shops?
Music has become an important means for businesses in various industries to promote sales, liven up store atmospheres, and enhance corporate image. However, if our cake shops casually play overplayed songs like "Little Apple" and "The Most Dazzling Ethnic Style," can business be good? So, how should cake shops use music marketing to generate greater profits? What songs are suitable for cake shops?
1. Tailor-made playlists according to shop style, location, and positioning
When creating playlists, cake shops should consider the shop's style, location, and positioning, and then play music that clearly expresses the products and perfectly blends with the shop's style, because music can evoke great associations. For example, Jay Chou's endorsement of Mobile Dynamism and the creation of "My Territory" created a high degree of association between Jay Chou's image and the Mobile Dynamism project.
Therefore, cake shops with a higher style and a water bar can play more elegant jazz, classical music, or some quiet niche music; cake shops located in residential areas with simple decoration can play more down-to-earth pop songs ("Ugly Monster," "Suddenly That Year," etc.); as for cake shops near schools, you can try playing a collection of songs from popular Japanese anime. For example, with the recent popularity of the "Digimon" theatrical version, playing songs like "Butterfly" and "I Wish" is easy to resonate with students, thus attracting many "like-minded people."
2. Play music that is appropriate for the time and occasion
During this year's Chinese New Year, Pei Xiao Xian could still hear those overplayed songs like "Happy New Year" and "Congratulations on Getting Rich" on the streets, which made people feel very annoyed. It's important to remember that auditory fatigue can have a counterproductive effect. Our cake shops should take this as a warning.
During holiday promotions, play songs that match the festive atmosphere. For Christmas, high-style shops can play songs released by foreign singers to celebrate Christmas (many new Christmas songs are released every year), while shops with simple decoration can play popular songs such as "Announcing Good News" and "Spring Is Warm and Flowers Are Blooming."
During normal promotional activities, we should play suitable songs according to the season and activity content. For example, during summer promotions, playing fast songs by Mayday or Korean girl groups will create a more intense atmosphere; you can also do the opposite and find some fresh music, such as "Sunshine Girl" and "Yesterday," to calm customers' restless hearts; you can also find a female singer with a sweet voice to record "XX shop is having a promotion, everyone..." and insert it between the songs being played.
3. Pay attention to the time of day when playing music
Cake shops should pay attention to the time of day when playing music, otherwise, it may cause consumers to feel annoyed. Taking a whole day as an example:
In the morning when the shop opens, the music should be slightly energetic, which can not only attract customers but also motivate employees, such as Mayday's "Entering the Battle"; noon is when people are more likely to feel sleepy, so playing some invigorating music can boost employee morale, such as "Tik Tok" and "New York," which have a fast rhythm but are not noisy; in the evening, you should play gentle songs to relieve employees' tension and reward them for their hard work, Akiko's "I Miss You" is a good choice.
4. The playing method that must not be ignored
Too much of a good thing is bad. Any beautiful piece of music, if played continuously for a long time, will make people feel bored, especially pop music with a strong sense of rhythm. Therefore, we must adjust the shop's playlist at a reasonable frequency according to the actual situation of the shop. For example, for every three slow-paced songs, play one energetic song.
Another point is that the volume of the music should not be too loud, otherwise, it will easily make consumers feel noisy, and may even drown out the conversation between the sales staff and customers, becoming an obstacle to sales.
Human beings are emotional animals; they are keen to trust things that can touch them. As long as music can hit the key points of the segmented market and make the audience feel enough trust and dependence, the marketing process will become easy. Owners, quickly get it!
KFC Restaurant Background Music Playlist:
Song Title Singer
1 Two Pairs - (2013 KFC National Youth 3-on-3 Basketball Tournament Theme Song) MV Kay Tse / Ji Ke Jun Yi
2 The Technicolor Phase - (Alice in Wonderland movie theme song) Owl City
3 Save Me Aimee Allen
4 Voodoo Doll Gong Zhiyi
5 Don't Matter Akon
6 Hesitation Kay Tse
7 Summertrain Greyson Chance
8 Begin Again Colbie Caillat
9 Words I Couldn't Say - (Country Strong hottest episode) Leighton Meester
10 Bye Bye Love (Album Version) The Ditty Bops
11 Add Oil to Love Cyndi Wang
12 Loving You Tonight Andrew Allen
13 Oh Father Linda Sundblad
14 Happiness Quota MV Sodagreen
15 Living In The Moment MV Jason Mraz
16 Bitter Heart Zee Avi
17 Little Sunshine Puff Guo
18 Rhythm Of Love Plain White T's
19 Lost In Love Claudette
20 You Are Young Keane
21 Fed Up Elva Hsiao
22ChupeeCocoon
23 Saying You Love Me Too Jordan Chan
24 Just Surrender Starfield
25 Wide Awake MV Katy Perry
26 I Do Lisa Loeb
27 My Cookie Can Janice Vidal
28 Lego House MV Ed Sheeran
29 Play! Big Mouth
30 Charlie Chaplin Gong Zhiyi
31 Missing Eliza Doolittle
32 The Craziest Thing Darius Rucker
33 It's Love Jordan Chan
34 Walk Away Dia Frampton
35 Just A Bird Robyn Dell'Unto
Latest developments
WeChat Public Number
Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)