Yihao Classroom
Four treasures of baking store management: display, service, operation and promotion!
For the management of bakery shops, there will always be some store managers asking how they should be managed, how they need to be carried out, and how can the store create maximum benefits. Below, Xiao Xiaokai sorts out the "four treasures" of store management, namely display, service, operation, and promotion, and discusses from them, hoping to help everyone.
1. Store display management
Commercial display is not only an art, but also a science. Commodity display communicates with customers visually, taking the product itself as the main key, using its shape, color, and performance to show the characteristics of the product to customers through the coordination of artistic display and environment, enhance the attractiveness of the product to customers, and deepen the customer Knowledge of the product. The purpose of product display is to capture the eyes, hands and hearts of consumers, make the display vivid, and enhance the atmosphere of the store; standardized and unified display, giving people a professional feeling; sorted display, convenient for consumers to find; contrast display, convenient for consumption Experience and feel (grasp the hand, grasp the heart).
Requirements for store display:
1. For product display based on consumer mentality, product display must first consider how to attract consumers' attention, such as: key products must be placed in the primary position of shops and counters; clear thematic product appeals; display design, etc.
2. In addition to attracting the attention of consumers, it is also necessary to make consumers interested in this product. At this time, the display must be grasped: the use of colors and accessories; focus shaping, such as using light to focus consumers' eyes on the focus of the product; related products The use of.
3. Consumers will have the desire to buy after interest is generated. When their desire arises, "How is the quality of the product?" A mentality of pursuing "security" will follow one after another. Therefore, the following factors should be shown as much as possible when displaying: Visibility; Popularity; Demonstration of advantages over similar products; It is a loss of mentality for customers to not buy.
2. Store service management
1. Appearance
The neat appearance of store employees is a prerequisite for serving customers. No customer will reject a neatly groomed and cleanly dressed employee to serve themselves. On the contrary, no customer will like a sloppy employee to serve themselves. Therefore, chain store employees should maintain dignified and generous hairstyles, clean and refreshing faces, and uniform, clean, and fit uniforms to make customers feel pleasing to the eye.
2. Code of Conduct
A good code of conduct for store employees is one of the important content that reflects the service image of a chain store. Simply put, employees should stand, sit, walk, and be polite. Customers are paying attention to the behavior of employees while buying goods. Therefore, if an employee collapses, shrugs, shakes his body, plays with things, or even speaks vulgarly during the service, then we believe that the customer being served will feel uncomfortable and even want to leave the scene immediately.
3. Hospitality etiquette
Store employees should not only have neat appearance, standardized behavior and actions, but also good hospitality. Grooming and code of conduct give customers a superficial feeling, while good hospitality etiquette give customers a deeper service experience, which has a more important impact on customer satisfaction.
3. Store operation management
1. Information
The timely, effective, and correct use of information from headquarters and stores, communicating goals, gaps, achievements, and issues with employees, and letting all store employees understand, will help achieve the overall economic indicators of the store. Through communication, various problems in the store can be reduced. Gossip that facilitates operations.
2. Cost
Various cost control is the focus of operation, especially personnel costs, which often account for a large percentage of gross profit. In addition, other cost control: water, electricity, telephone, and packaging costs are also necessary in operation, but how to effectively adjust it is Issues that must be considered in management.
3. Assessment
The performance of the operation is the manifestation of the efficiency, but the manifestation of the efficiency must be implemented by evaluation. Change is determined by the position of the power, the power determines the rules and regulations and the evaluation requirements, and the rules and the evaluation requirements must be used to evaluate everyone in the operation process. , To reflect the authenticity and correctness of the operating results, so that the rewards and punishments are treated equally, and the rise and fall are treated equally.
4. Inventory
Inventory is a ruler to measure operating performance. There are many hidden losses in stores that cannot be accurately calculated in daily operations. Through inventory, the loss of inventory can be modified in a timely and correct manner.
5. Inventory
Commodity inventory is an important problem in the process of store operation and an important evaluation indicator in operation. Only with the correct inventory data of the computer system can the computer system provide correct recommendations to the greatest extent and control the store’s inventory. .
Fourth, store promotion management
With the increase of competing stores, the shrinking of the business circle and the shortening of customers’ shopping time, preferential, value-added, and special-priced products should be introduced to customers, and fun and entertainment activities or seasonal and holiday promotions should be held. The function of the product enhances the customer's desire to buy, displays prominently the famous, special, excellent and good products that are used and eaten every day, pays attention to the price of the product, improves the customer's purchase opportunities, and achieves the purpose of increasing sales. Promotion is a commonly used sales method for terminal sales. The promotion and communication of individual stores can be carried out through parades, DM distribution, event speculation, membership discounts, and online speculation. Of course, individual stores should pay attention to the following two aspects in the promotion:
1. Promotional weights are critical
Unlike the counter brands in shopping malls, many single stores do not have high-profile brands. Therefore, the formulation of promotional activities should implement whether there are attractive weights. The purpose of some promotional activities is to promote a certain product. The overall sales in the store. In this case, it is necessary to do a good job of connecting sales promotion products and best-selling products to increase the customer unit price.
2. Be a good business district
In addition to regular customer exchanges, store promotion activities must also have a good atmosphere in the business district and create the influence of the activity in the business district to maximize the flow of customers to the store. In short, when stores carry out promotional activities, they must do a good job in the dissemination and planning of promotional activities. Just like the current shift from "businessmen" to "businessmen", promotional activities must also go out and welcome in.
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Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)