Yihao Classroom
2016 market forecast and analysis of the baking industry
What is the market situation of the baking industry? Nowadays, many people cannot refuse the temptation of baked goods, and even eat them every day. Since the continuous development of baked goods in our country, the industry-related baking equipment industry has also been greatly improved and has gradually entered a mature stage. For more details, the following is a forecast analysis of the market situation of the baking industry in 2016:
2016 bakery industry market forecast analysis
China’s baked goods have gradually penetrated from first- and second-tier urban residents to third- and fourth-tier cities and rural markets. Influenced by Western culture, baked goods such as bread and biscuits have gradually become the breakfast staples of Chinese residents. Since 2008, the average annual growth in sales revenue of the domestic bakery food industry has been around 30%, at an alarming rate.
Baked food is not only a convenient staple food for residents, but also leisure and holiday food. It is an indispensable and important industry in the food industry. This traditional and emerging field will become the focus of the development of the food industry and has a broad prospect.
According to the "2016-2021 China Bakery Industry Operation Situation and Investment Strategy Research Report", my country's baking industry has a market of 60 billion yuan, and the moon cake market alone has a market of 10 billion yuan. According to the evolution of baking history and the experience of other countries, once the economy develops to a certain level, baked products will be promoted. It can be seen that with the increase in per capita income, the market capacity of the baking industry is still expanding. At the same time, according to market theory, when the per capita income reaches US$1,000, the chain industry will begin to grow, and when the per capita income reaches US$3,000, it will grow at a relatively high speed. At present, the per capita income of many cities in my country has reached this stage. For example, in some cities such as Shanghai, Guangzhou, Beijing, and Shenzhen, the chain industry is growing rapidly. Bakery pastry shops are precisely in the rapid growth stage of their life cycle.
In reality, the penetration of baked goods in third- and fourth-tier cities and rural markets is increasing. Baked foods such as bread have gradually become one of the breakfast staples of Chinese residents.
From the perspective of age group, the consumer group is also expanding, covering children to the elderly. The report predicts that the sales revenue of my country's baked goods industry in 2017 is expected to reach 465.829 billion yuan.
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