Yihao Classroom
The most important aspect of pastry shop decoration is creating a warm and comfortable atmosphere that customers feel the moment they enter. How is this atmosphere created, and what are the key design points to consider? Let's get straight to the point.
Exterior Decoration
Pastry shop storefront decoration emphasizes highlighting key elements. For example, Hollyland uses only two colors—red and white—for its storefront. Red lettering on white walls, or white lettering on red walls, effectively highlights the shop name. Jin Feng Cheng Xiang uses yellow as the background and brown for the lettering, allowing customers to easily spot the shop among many others.
Interior Decoration
Space Design
With today's high rent prices, making the most of limited space and ensuring that each area functions harmoniously is crucial.
In a pastry shop, the main products are cakes and bread, which need to be displayed. Therefore, most of the space is used for display, along with areas for cake decorating, baking, the cashier counter, and a seating area. The layout of these areas is important.
1. The cake decorating area is usually a separate space, typically separated from the display area and cashier counter by transparent glass, allowing customers to see the cake decorators at work and satisfying their curiosity, potentially increasing sales.
2. The seating area is placed towards the outside, allowing customers to enjoy their pastries with a view of the street.
3. The baking area is located at the back of the shop but must be kept clean, tidy, and well-ventilated.
Color Scheme
Pastry shops should avoid dark colors, opting instead for bright, soft tones, primarily white. This creates a bright, comfortable, and clean atmosphere for customers.
Lighting Design
Pastry shops typically use orange-yellow lighting. This complements the golden color of baked goods, making them look more appealing and encouraging purchases. The warm, inviting atmosphere created by this lighting also enhances customer comfort and experience.
Yi Hao Oil 2015 18th China Shanghai International Baking Exhibition
Booth Number: Hall E1, 1B 88
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