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Market forecast and analysis of the baking industry in 2016

Release time:

2016-04-09

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Abstract

What is the market outlook for the baking industry? Nowadays, many people cannot resist the temptation of baked goods and even consume them daily. Since the continuous development of baked goods in China, the related baking equipment industry has also been greatly improved and has gradually entered a mature stage.

　　What is the market outlook for the baking industry? Nowadays, many people cannot resist the temptation of baked goods, and even consume them daily. Since the continuous development of baked goods in China, the related baking equipment industry has also been greatly improved and has gradually entered a mature stage. For more details, the following is a market forecast and analysis of the baking industry in 2016:

　　2016 Baking Industry Market Forecast and Analysis

　　Baked goods in China have gradually penetrated from residents in first- and second-tier cities to third- and fourth-tier cities and rural markets. Influenced by Western culture, bread and biscuits have gradually become the main breakfast food for Chinese residents. From 2008 to the present, the annual average growth rate of the domestic baked goods industry's sales revenue has been around 30%, an astonishing speed.

　　Baked goods are both convenient staple foods and leisure and festival foods for residents. They are an indispensable part of the food industry. This traditional yet emerging field will become a key area for the development of the food industry, with broad prospects.

　　According to the "2016-2021 China Baking Food Industry Operation Trend and Investment Strategy Research Report," China's baking industry has a market of 60 billion yuan, and the mooncake market alone has a market of 10 billion yuan. Based on the evolution of baking history and the experience of other countries, once economic development reaches a certain level, baked products will be promoted. It is evident that with the increase in per capita income, the market capacity of the baking industry is further expanding. At the same time, according to market theory, when per capita income reaches US\$1,000, chain industries begin to grow, and when per capita income reaches US\$3,000, they will grow at a relatively high speed. Currently, the per capita income of many cities in China has reached this stage, such as Shanghai, Guangzhou, Beijing, and Shenzhen, where chain industries are growing rapidly. Bread and pastry shops are precisely in the high-growth stage of their life cycle.

　　From a practical perspective, the penetration of baked goods into third- and fourth-tier cities and rural markets is intensifying, and bread and other baked goods are gradually becoming one of the main breakfast foods for Chinese residents.

　　From an age perspective, the consumer group is also expanding, covering everyone from children to the elderly. The report predicts that in 2017, the sales revenue of China's baked goods industry is expected to reach 465.829 billion yuan.

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