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Analysis of China's Baking Market
Shandong Yihao Food Co., Ltd. specializes in the production of baking fats, shortenings, special fats, margarine and other professional baking fats. At present, the baking industry I have worked in is in good condition, and the whole industry is not integrated in the development process.
(For reference from the article) In recent years, my country's bakery food industry has been operating well. Consumption upgrades, policy promotion, standard reconstruction, foreign capital influx, domestic capital mergers and many other factors have accelerated the change in the traditional low concentration status of my country’s bakery food industry. Industry mergers and acquisitions continue to take place, and the bakery industry accelerates integration.
In recent years, my country's baked goods have maintained a double-digit growth rate, and its growth rate far exceeds the average growth rate of the food industry. There are still some problems in my country's baking industry, mainly in:
The overall level of process technology and equipment is backward. Except for some foreign-funded enterprises, most domestic enterprises still use traditional production technologies, and some new technologies such as two fermentation processes, two stirring technologies, continuous fermentation processes, high-heat continuous ovens and automatic control equipment have not been widely promoted. Although the technology of fresh-keeping dough and frozen dough, which are already common in developed countries, has been studied in depth in my country, it has not formed a large-scale production capacity.
In terms of business model, most of the bakery companies in my country currently have front stores and back factories, and there are very few chain operations in central factories. Makes the enterprise investment big, the production cost is high, the product quality is not stable enough, it is not easy to chain, it is difficult to produce the brand effect. With the improvement of consumption level, baked goods are developing towards satisfying residents' individualization, fashion, diversification and branded chain operations. Now most companies still follow the traditional management model, and modern corporate systems and total quality management have not been fully implemented. . With the involvement of companies from Hong Kong, Taiwan, and developed countries, how my country’s small-scale businesses can resist risks and participate in the competition of large-scale, high-quality, low-cost, safe and hygienic chain enterprises supported by foreign consortia. Worrying.
Due to the low barriers to entry in the baking industry, the qualifications of the employees are generally low, and most of the technical personnel are employed after short-term training without systematic professional learning. According to experts, employees in my country's bakery industry have only experience and no theory, which makes it impossible for employees to inspect the quality of raw materials, stabilize product quality, and adopt new processes and technologies. With the intensification of industry competition, products and technologies continue to introduce new ones, and the talent problem in the baking industry has become increasingly prominent.
Regardless of bread, biscuits and other baked products, the per capita share of our country is very low. Europe’s bread consumption is the largest in Germany, with an annual per capita bread of up to 84 kilograms, and the lowest in Italy at 50 kilograms; Asia’s Japan, which used to be rice as a staple food, now consumes more than 12 kilograms of bread per capita; Taiwan’s bread consumption also reaches 9 Kg, while the per capita share of bread in my country is less than 0.7 kg, and the per capita share in underdeveloped areas in the central and western regions is even lower. Moreover, my country’s baked goods companies are mainly concentrated in eastern coastal areas and more developed cities. Judging from the experience of other countries, the development of the baking industry has a positive relationship with the economic level. When the per capita income exceeds $1,000, the baking industry will experience rapid growth. The development of the baking industry in East China and South China in the past two years has also been verified. This phenomenon. Baked food is not only a convenient staple food for residents, but also leisure and holiday food. It is an indispensable and important industry in the food industry. This traditional and emerging field will become the focus of the development of the food industry and has a broad prospect www.yihaoyouzhi.com To learn more about the baking industry, please pay attention to this website!
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Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
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Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)