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How do baking companies make profits? How to break through the bottleneck of low profits and leapfrog development? How to build a company's core competitiveness?
Yihao Oils and Fats specializes in the production of shortening, special fats, baking fats, margarine, etc. It has more than a dozen series of Yihao premium yellow butter, premium yellow butter, premium anhydrous butter, premium anhydrous butter, premium butter, premium butter, etc. Products, as a baking oil company, how to develop marketing has become our concern. Let’s take a look at how we profit and develop as a baking company.
The phenomenon of homogenization of domestic bakery products is becoming more and more intense. From product assimilation to marketing assimilation, management assimilation and even strategic assimilation, simple differentiation can no longer make enterprises out of the vicious circle caused by comprehensive assimilation. How do baking companies make profits? How to break through the bottleneck of low profits and leapfrog development, improve the profit model of the company's sustainable development, and build the company's core competitiveness?
1. Differentiated brands. The competition in the domestic baking market has remained at a low level of competition for a long time. Mainly reflected in two aspects. On the one hand, brand operation is lacking, the market is divided by many small and medium brands, and brands of different levels are dividing different markets. On the other hand, companies have a weak awareness of brands, thinking that designing, registering a certain trademark, or making some gorgeous packaging for the product is a brand. The "ignorance" of the brand is the root cause of the lagging development of domestic baking companies, narrow profit margins, and loss of consumers.
2. The competition between baking brands is mainly manifested in product quality competition, relationship channel competition, price and taste competition, etc., in the final analysis, it is competition for consumers. Under the current market conditions, consumers have penetrated more and more emotional factors on the basis of rational consumption, and perceptual consumption has taken up a larger proportion of the consumption link. Customer needs are becoming increasingly decentralized and individualized. Factors such as product quality, styles and specifications can no longer attract customers' attention and increase the chances of affirmation. Consumers are beginning to attach importance to brand, design and experience, and the judgment standard is more of "like and dislike" instead of "good and bad". The brand is the guiding line of consumers' perceptual consumption, and the intangible asset of trust, loyalty, satisfaction and value.
3. Core competition. The competition and confrontation in the domestic baking market not only test the differentiation ability of the brand, but more importantly, form its own unique core competitiveness, possess independent intellectual property rights, and realize the upgrading of the industrial structure.
A major trend in baked goods is healthy and natural. As people's dietary concepts continue to mature, the pursuit of health and advocating nature has become a fashion and a scientific way of life. More and more people are turning the value scale to good health. Low sugar, low fat, natural raw materials without pollution are new requirements for baked goods. Healthy and natural baked goods are foods that meet people's ideas, and are the development trend now and in the future. But healthy and natural baked goods are not called out by advertisements. It is a process by which companies use internal controllable factors to influence the external environment. To achieve this, they must do a solid job of research and development and gradually eliminate low-end and low-end products. Nutritional products transform the production of technology applications into marketing support. The whole process of processing products from raw materials to finished products must dare to publicize. Companies can use these as free advertisements for their products and use their unique core intellectual property rights to meet various challenges in the market.
4. Market-oriented research and development. The market is changing, and many factors are difficult to grasp and control. In order to formulate the correct management and marketing portfolio strategy, in-depth and meticulous market research is the magic weapon for winning. Market-oriented R&D is the process of obtaining market information, rationally allocating resources, and providing technical and product support. The most basic principle of marketing is to put the needs of customers above all marketing activities. Discovering market needs, researching and satisfying needs, and leading the next need are the trilogy that constitutes R&D marketization.
The purpose of developing new products is to create a market, and choose your own path with a market outlook beyond competition. It is necessary to change the past practice of catering to the market from a static perspective, emphasizing a dynamic concept to actively meet the challenges of the market, and strive to discover potential markets and create new markets. The determination of the advantages of the baking market lies in whether the company can deeply understand its development direction, and has the ability to use its own resources and core competitiveness to develop unique products, realize value monopoly, and lead the market.
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Shandong Yihao Food Co., Ltd
Telephone:86-531-86933666
Fax:86-531-86937666
Mailbox:yihaoyouzhi@163.com
Website:www.yihaoyouzhi.com
Address: Daqiao Economic Development Zone, Tianqiao District, Jinan City (Yihao Food Industrial Park)