Brands add intangible value to the tangible value of bakery products in various ways. Don’t underestimate your brand. Intangible value and tangible value exist at the same time. It is the spiritual enjoyment of customers established on the basis of the material function of bakery products.

Regardless of the brand effect, the tangible value of bakery products with exactly the same or very similar function and quality is similar, and once the brand label is affixed, the price of bakery products is completely different. This part of the differential income is the added value caused by the role of the brand.

When many people buy bakery products, they have different views on the value of the same type or even the same kind of bakery products due to their different levels of consumer demand. The difference in this view is the intangible value brought by the added value of the brand, which can be summarized into the following categories:

Mentally satisfied

Customers purchase all kinds of brand-name bakery products to achieve the effect of satisfying spiritual enjoyment, or to highlight their wealth and status, or to reflect personalization and fashion, or to gain the respect and admiration of others, etc., so as to obtain spiritual pleasure Sense and satisfaction. The price of such bakery products and the original use of the bakery products are no longer the main factors considered.

High quality service

Customers are generally willing to buy branded bakery products as long as they can afford it. One important reason is that they value the services that the brand can bring. In fact, customers are paying for their services, and customers choose their brands because of their services. For producers and operators, providing good services has become an important means to transform the added value of the brand into actual profits.

Guide consumer behavior

Due to the asymmetry of information and the limitation of their own ability or energy, it is impossible for customers to conduct comprehensive research and judgment on the price and performance of various bakery products. The brand can guide them to buy the baking products they need, reduce the risk of buying behavior, and make purchasing decisions faster and more effective.