KFC once issued an interesting recruitment request: Asia Pacific Music Marketing Manager. The main job content of this 400,000 annual salary seems to be very simple: positioning the music styles of KFC stores in the Asia-Pacific region, and detailing the positioning of different styles of music in various periods, regions, and regions.

Why does a fast food company spend so much money and energy on making music?

It turned out that in the long-term business research of KFC found that when guests eat, if the music is noisy, vulgar, or even sad, they will show irritability. While playing cheerful and fresh music, customers generally feel happy and word-of-mouth improved. They feel that the dining environment is great and the business situation has improved significantly! Therefore, hiring a music director with an annual salary of 400,000 is not rich and willful, but with the help of music marketing to achieve the following Purpose—

First, seduce customers into the store, stimulate and guide consumption.

Someone has done research. At the booths selling German and French red wines, French accordion music was first played. The sales of French red wines greatly increased, and then German music was played, and the sales of German red wines doubled. It can be seen that music can indeed influence people's buying tendency. In order to seduce customers into the store, a bakery needs not only visual attraction, but also hearing—music to attract attention and stimulate consumer desire.

Second, let customers think of your brand when they hear music.

Music and brand image are often related. As long as the lyrics and melody fit the temperament of the cake room and are highly related to the product, it is easy to explain the brand image to customers. For example, as soon as the music of "drink O foamed fruit milk, hug your health" sounded, it immediately reminded people of the sweet and sour O foamed fruit milk, and it once became a melody passed down by consumers. I firmly remembered this brand and left a deep impression.

Finally, create an atmosphere to enhance customer identity.

Different music can create different atmospheres. For example, playing a song "Blue and White Porcelain" on a rainy day will make the shop environment more poetic. Combining ideas in music will make it easier to be accepted by consumers. For example, Fumanduo instant noodles endorsed by Mayday, after singing the theme song of "You Must Be Taste", it has gained the psychological recognition of many young consumers, and the voice has naturally transformed into the most critical profit.

Different music can create different atmospheres. For example, playing a song "Blue and White Porcelain" on a rainy day will make the shop environment more poetic. Combining ideas in music will make it easier to be accepted by consumers. For example, Fumanduo instant noodles endorsed by Mayday, after singing the theme song of "You Must Be Taste", it has gained the psychological recognition of many young consumers, and the voice has naturally transformed into the most critical profit.

Which songs are suitable for cake shops?

Music has become an important means for merchants in all walks of life to promote sales, activate store atmospheres, and enhance corporate image, but our cake room is playing "Little Apple" and "the most dazzling ethnic style" at random. Can business be good? So, cake How can the room use music marketing to bring greater profits? Which songs are suitable for the cake room?

1 According to the store style, location and positioning "tailor-made" playlist

When making a playlist, the cake room must consider the style, location, and location of the store, and then play music that clearly expresses the product and perfectly blends with the style of the store, because music can give people a great association. For example, the dynamic zone endorsed by Jay Chou and the creation of "My Site" for him make Jay Chou's image and the dynamic zone project have a high degree of relevance.

Therefore, some cake rooms with a higher style and a water bar can play more elegant jazz, classical music, or some quiet niche music; some cake rooms located in residential areas with simple decoration can put more grounding Angry pop songs ("Ugly Eight Monsters", "The Year in a Hurry", etc.); As for the cake room near the school, you can try to play some popular Japanese manga songs. For example, the theater version of "Digimon" has become very popular recently. Playing songs such as "Butterfly" and "I Wish" can easily resonate with the student party and attract many "comrades".

2Play music in time

During the Chinese New Year this year, Bak Xiaoxian can still hear songs like "Happy New Year" and "Gong Xi Fa Cai" that are too bad on the street, which makes people feel very irritable. You must know that hearing fatigue will have a counterproductive effect. . Our cake shop should take a lesson.

When doing holiday promotions, put songs that match the festive atmosphere. Christmas, high-profile shops put some songs released by foreign singers to celebrate Christmas (a lot of new songs to celebrate Christmas are released every year), decoration Simple shops put some popular songs such as "Annunciation" and "Spring Flowers".

In normal activities, we have to play appropriate songs according to the season and the content of the activity. For example, in summer, we will do a promotion, and play some Mayday or Korean girl group fast songs. The atmosphere will be more intense; it can also be the other way around. Yes, find some small and fresh music, such as "Sunshine Girl" and "Yesterday", so that customers can calm the impetuous heart from the music; you can also find a sweet female voice and record "XX shop doing activities for the store" , Whatever...", interspersed in the middle of the playing songs.

3 Pay attention to the time of playing music

Cake shops should pay attention to the time of day when they play music, otherwise it is likely to cause consumers to become bored. Take a whole day for example:

In the morning hours, the music played should be slightly energetic, so as not only to attract customers, but also to inspire employees, such as Mayday "Into the Array"; noon is a time when people are more likely to get sleepy, play some exciting music , Can stimulate the emotions of employees. Fast-paced and non-noisy music like "Tik Tok" and "New York" is very suitable; in the evening, it is necessary to play soft songs to relieve employees' tension and comfort them After a hard day, Akiko’s "I Miss You" is a good choice.

40,000 can’t be ignored

Too much, any beautiful music, if played continuously for a long time, will make people feel tired, especially pop music with a strong sense of rhythm. Therefore, we must adjust the store playlist at a reasonable frequency according to the actual situation of the store. For example, every three slow-paced songs, we will play a passionate song.

Another point is that the sound of music playing should not be too loud, otherwise it will easily make consumers feel noisy, and it will even suppress the dialogue between shopping guides and customers, which becomes an obstacle to sales.

Human beings are all emotional animals. They are keen on trusting things that can make them feel. As long as music can hit the key points of the market segment and generate enough trust and dependence on the audience, the marketing process will become easy. Every boss, get up quickly~

KFC restaurant background music playlist:

Song title singer

1 Double Double-(The Theme Song of the 2013 KFC National Junior Basketball Tournament) MV Xie Anqi/Jike Junyi

2The Technicolor Phase-("Alice in Wonderland" movie theme song) Owl City

3Save MeAimee Allen

4Voodoo doll Gong Zhiyi

5Don't MatterAkon

6 Prosperity Xie Anqi

7SummertrainGreyson Chance

8Begin AgainColbie Caillat

9Words I Couldn't Say-(The Hottest Interlude of "Hometown Love") Leighton Meester

10Bye Bye Love (Album Version)The Ditty Bops

11 Come on Love Wang Xinling

12Loving You TonightAndrew Allen

13Oh FatherLinda Sundblad

14 happiness quota MV soda green

15Living In The MomentMVJason Mraz

16Bitter HeartZee Avi

17Little Sunshine Guo Caijie

18Rhythm Of LovePlain White T's

19Lost In LoveClaudette

20You Are YoungKeane

21 I'm tired of Xiao Yaxuan

22ChupeeCocoon

23 Say you love me too

24Just SurrenderStarfield

25Wide AwakeMVKaty Perry

26I DoLisa Loeb

27My Cookie Can Wei Lan

28Lego HouseMVEd Sheeran

29Play! Big mouth

30 Chaplin Gong Zhiyi

31MissingEliza Doolittle

32The Craziest ThingDarius Rucker

33 Love Zhang Dongliang

34Walk AwayDia Frampton

35Just A BirdRobyn Dell’Unto